Marriages were social contracts not based on romance

the idea that marriages be based on romance and love between men and women was so unique to India -- even after decades of heterosexualized Hindi movie industry (copying from the west) propagated male-fenmale romance as their relentless theme -- that finally, when a few people started to enter into such marriages, they started a new name for them -- 'love marriages,' as opposed to normal marriages where love, romance and sexuality were never even considered.